Researches

Papers, Dissertations, Books, and Theses registered in Ponte

    Paper
    The Globalization of M2: The Struggle for a Place in the City

    This paper, published in the architecture journal of the University of Lisbon, aims to identify how various discourses about the city int...

    Paper
    The Case Method as a Teaching Strategy in the Pandemic Context of Remote Learning

    This article explores the current pandemic context through the lens of education, focusing on teaching and learning in Business Administr...

    Paper
    Learning Arcs: The Missing Tool for Your Lesson Planning

    The field of education expanded significantly during the pandemic but still faces many challenges. Besides the difficulty in demonstratin...

    Dissertation
    Communication, Consumption, and Ready-to-Wear Aging: Jane Fonda and the Ideal of Successful Aging

    My master’s thesis examines the aestheticization of aging in communication and consumption. To illustrate this, I studied businesswoman a...

    Dissertation
    Communication and Consumption of Affection in Digital Independent Media Journalism

    Understanding a journalistic narrative does not adhere solely to strictly rational or logical rules. It is shaped by the affections that ...

    Paper
    Consumption via Digital Devices Without Monetary Benefit: Potential for Political Engagement and (Re)humanization of Relationships

    In this study, we focus on the discourses surrounding practices involving digital social interaction devices that promote collaborative c...

    Book
    From Casual to Hardcore: Profiles of Brazilian Gamers

    Games are more present in our lives than ever: in the past year, over 115 million Brazilians engaged in digital gaming on a weekly basis....

    Paper
    Imaginaries About Brazil in the Media Consumption of LGBTIQ+ Immigrants and Refugees in the City of São Paulo

    In this study, published in one of the leading communication journals (International Journal of Communication - USA), I analyze how media...

    Thesis
    Symbolic Consumption of Sport and Feminist Journalism: Discursive Intersections in the Representation of Female Athletes in Women-Produced and Women-Focused Media

    Feminist journalism aims to amplify women’s voices, focusing on issues pertinent to this sociological minority and targeting a female aud...

    Paper
    Marketing research and general studies applied to management.

    Studies of various types (surveys, longitudinal, tracking, etc.) applied to marketing management and other crucial aspects for guiding th...

    Dissertation
    An introductory study of the psychosocial aspects of the artificialization of intelligences.

    In this master’s project, the history of Artificial Intelligence was critically analyzed to understand its evolution, the interests that ...

    Paper
    #Living as Surrender? The #Breque dos Apps and the Narrative Construction of App Deliverers as Self-Entrepreneurs

    In my latest article, I explore the “uberization” of labor and its effects on society in the context of the COVID-19 pandemic. This incre...