In this study, published in one of the leading communication journals (International Journal of Communication - USA), I analyze how media impacts the construction of imaginaries. From the experiences of LGBTIQ+ refugees and immigrants, it is evident that these imaginaries translate into concrete actions in daily life. Thus, this type of research may be of interest to companies looking to assess how their image or brand communication reaches specific audiences and how it is perceived.
To better understand the process of media communication reception (by specific audiences, segments, or groups).