Where to go? Tips for choosing the best advertising channels for your brand

In the midst of a sea of ​​options, many professionals and companies are in doubt about which advertising channels they should invest in to enhance their brand.

Time and money are resources that cannot be wasted, but there is another that is just as important: your customer’s attention. Imagine yourself on a street full of advertisements and people promoting their business. It will be impossible to pay attention to everything, do you agree? So which one will appeal to you? The one that matches your profile and interests.

But how do you choose the best advertising channels to present your brand/product/service and reach the consumer? Check out these three tips below!

1. Go after your client

This is the main tip: you need to be where your customer is too. If he prefers online content, invest in these advertising channels. Now, if the consumer is more in the offline world, that’s where they should find you. Much more important than being on the “social networks of the moment” or “the spots where the brand has always been”, is your business being found by the right people. And how to do this? Asking your customer, studying the market, listening to what consumers have to say. With these answers in hand, you will be able to invest in the right opportunities.

2. Search for platforms that support your content

And combined with what was said above, among the options that make sense for your consumer, you need to be on channels that speak to the content you intend to create. For example, if your product or service is best shown in videos and that is how your content will be presented, there is no point putting time and resources into printed media, do you agree? Likewise, if the most important thing for your customer is direct contact with the seller, why only use social media? In other words, before choosing the best advertising channels, it is necessary to plan, in detail, how this promotion will be carried out.