Researcher with 20 years of experience, specializing in social studies with results applied to management, using both qualitative and quantitative methods. Extensive experience in market and political research, strategic marketing, consumer insights, business intelligence, and data mining, as a manager, consultant, professor, and entrepreneur. Responsible for consulting projects in research and marketing management for businesses and industries of all sizes.
Studies of various types (surveys, longitudinal, tracking, etc.) applied to marketing management and other crucial aspects for guiding th...