Fernanda Elouise Budag

Over twenty years of professional experience in the field of communication, including roles in communication planning; market analysis; market research; digital communication management; internal communication; and event organization. In market and academic research, experienced in project development, methodological construction, desk research, data collection, focus group moderation, in-depth interviews, results analysis, and report development. In teaching, experience in subjects such as behavior, consumption and trends; market research; research methodology; branding; audiovisual production for advertising; and storytelling. In the realm of narratives, a theoretical approach to narrative principles since the Master’s program, which allowed for a practical perspective, including coordinating the study group “Narratives, Consumption, and Brands.” Currently working as a professor, academic researcher, and researcher in behavior and consumption.